I rarely suggest funding movies, I only do it when it is something very geek to made money out of it but it still deserves to be done. In this case, it is important that we constantly encourage people to know more about science. Because science is not something some people do, it is an approach to understand and behave with the world, and everybody can gain by using the scientific approach in their daily life. Does this product really does what it says? How do I know it is true? Ask questions, investigate, learn and then improve your life.
The next project aims to make people more concious about products that advertise as doing something they really don’t do. Science moms!