The campaign was a competition to design the best ice sculpture to put on your whisky on the rocks.
Unfortunately, now the competition is over, but what is interesting is how people had to submit their sculptures. It seems there is a free APP from Autodesk that allows you capturing a 3D shape with your mobile.
You just take many photos of an object from different angles and the software turns them into a 3D object.
This are for me the best models so far from the online gallery:
These are mine.